AMUL is Asias no. This union was started with liters of milk per day. The findings emphasize that brands must not only develop environmental strategies to address their environmental impact, but they must also connect with consumers in a compelling and relevant way on a market-by-market basis.
By selling milk powders on GDT, GCMMF could not only realize better prices as per market demand but it also firmly established Amul in the league of top dairy players in world trade. The milk commissioner of Bombay then visited Anand to assess the situation.
It has also been awarded Srishti's Good Green Governance Award for four consecutive years since Since farmers sold all the milk in Anand through a co-operative union, it was commonly resolved to sell the milk under the brand name AMUL.
The goal of AMUL is to provide maximum profit in terms of money to the farmers.
Our export strategy is only to test market our branded products, but our real market is India. The traders used to beside the prices of milk and the farmers were forced to accept it without uttering a single word.
The main Motto of Amul is to help farmer. Sardar Patel advised the farmers to sell the milk on their own by establishing a co-operative union, Instead of supplying milk to private traders. It was also resolved that the Government should be asked to buy milk from the union.
QUALITY POLICY: We the motivated and devoted work force of AMUL are committed to produce whole some and safe foods of excellent quality to remain market leader through deployment of quality management system, state-of-art technology innovation and eco- friendly operation delightment of customer and betterment of milk producers.
Thus, today Amul has more than chilling centers in various villages.