Apollo hospital term paper

It has a high success rate and a growing credibility.

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This gives hospital brand positioning, especially in the international arena. According to a report by Springboard Research, India has the fastest growing healthcare IT market in Asia, with an expected growth rate of 22 per cent, followed closely by China and Vietnam.

Half of the middle class able to pay for private health care.

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Operation analysis of apollo hospitals india Apollo Hospitals, India Considering the elements of a strategic service vision, the following are the factors applicable to the Apollo Hospitals of India. Brand positioning a hospital Positioning a brand would involve creating awareness through advertising and word of mouth.

Tourism companies: Tie-ups with tourism companies would help attract more patients as they are active marketers.

Around airlifting worth several millions of rupees happen in Delhi in a year on average.

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Enhance Hospital Website The website should be user-friendly and provide all the information required to make a decision. Organizing medical conferences and publications like Apollo Heartbeat distributed free of cost to referrals keep referring doctors attached to the hospital. International Organization for Standardization IOS certification can also be used as a testimony to the quality of care being provided by the hospital, as people around the world are aware of the IOS. These are accepted as a healthy way of life. This helps to create a unique brand. This can be achieved through the Five stars management philosophy : medical personnel, medical technology, employees, value and hospitality. Hospitals like Apollo and Escorts, famous for heart treatments, have already adopted the same for their patients. These days many hospitals are including ayurveda and yoga as special treatment techniques for their patients. Individual countries also have their own accreditations. Hospitals can thus concentrate on their core business of providing medical treatment. This move is expected to drive additional growth of private insurance products. Well trained and motivated junior doctors, technicians, nurses, and other supporting staff.

Hence a brand is something that is intangible and lies in the minds of the consumer. Hospitals like Apollo and Escorts, famous for heart treatments, have already adopted the same for their patients. Growth real GNP 4. The hospitals today, are therefore transforming themselves to cater to world class patients.

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Large capital investment emphasis in this area. Ratings In recognition of the quality of healthcare delivery services in India, a number of Indian hospitals have received accreditation from international agencies worldwide. In some cases, the Government is partnering with the private sector to provide coverage at a low cost. Therefore, it is important to update the content on the website regularly. Hospitals have realized that information technology IT can be an effective tool towards efficient systems. Total quality management TQM Today, a patient is looking for the facilities in a hospital as well as its appearance. Medical equipment and IT With the potential of the healthcare sector being what it is, ancillary industries such as healthcare equipment and information technology in healthcare are also witnessing a spurt. This move is expected to drive additional growth of private insurance products. How do hospitals brand their services? A dynamic website that allows questions would definitely provide an edge. Advertisements of the hospital's capabilities and facilities exists. It has a high success rate and a growing credibility.

It is estimated that nearly 70 per cent of all hospitals and 40 per cent of hospital beds in the country are in the private sector, says PWC.

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A STUDY ON BRAND IMAGE OF APOLLO HOSPITALS IN CHENNAI