Joint business planning definition

what is a jbp

The plans tend to be product and activity focused, rather than derived from the needs of their mutual customers. The joint work session is where the magic happens.

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Current Issue. Periods of trading, interspersed with launches and deals. Innovation - These platforms emphasize collaborative development of products, packaging and merchandising solutions. They have longer development timetables, greater complexity and require co-investment and commitment but also have significant returns.

joint account planning

The nature of the plan is continuous with annual reviews recapping the current year, making timing or execution adjustments where indicated and, adding a new year to the planning horizon.

Most require cross-functional collaboration.

Joint business planning cpg

At the initiative level, single-side ownership of works best depending on the nature of the initiative, but teams will be formed to plan and execute. The balance of the plan creates a continuous arc of business building activities. The nature of the plan is continuous with annual reviews recapping the current year, making timing or execution adjustments where indicated and, adding a new year to the planning horizon. It requires an open, collaborative relationship. A recent work session between retailer and supplier identified common insights and priorities around e-commerce; multi-cultural consumers; supply chain efficiency and in-store experiences as shared priorities and eventually evolved into joint growth platforms. Year one functions as your detailed AOP, but also contains develop activities related to longer term growth platforms. The plans tend to be product and activity focused, rather than derived from the needs of their mutual customers. The Plan Blueprint During the latter stages of the work session, insight implications will evolve into four to five growth platforms. It will establish the supplier as the clear-cut category leader and the retailer or distributor as most favored in the channel. Largely enabled by increasingly sophisticated category management powered by POS data availability, most B2B and B2C sales forces employ some form of these JBPs with their largest customers. Periods of trading, interspersed with launches and deals. The Process Framework It all begins with insight and data collection and analysis, first independently, then collaboratively. Insights, and more importantly their implications, are the bedrock of the plan with points of intersections across the trading partners being built into sustained growth platforms. And importantly, profitability will be enhanced as costs are shared across partners.

Because functional representatives were a part of the work session, enterprise-to-enterprise connectivity should be fostered.

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Joint Business Planning « The Partnering Group