Shiseidos brief history

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Therefore, consumers could rest assured that they could purchase Shiseido products at the same price at any store. Pink was especially popular, both for its contemporary look and for its association with feminine values.

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Animal testing[ edit ] InShiseido's subsidiary company, NARS Cosmeticsannounced it was going to start testing their products on animals. We love to find beauty and share it.

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Rainbow face powder was first introduced in It is considered in bad taste to be boastful or talk about oneself too much in Japan. Western influences still dominated—especially in art and design and Art Nouveau continued to exert enormous appeal. Shinzo organized the group Shashin Geijutsu-sha The Photography of Art in , and in he proposed a theoretical framework for modern photography, the first to be published in Japan, in his essay The Light with Its Harmony. If the Shiseido Corporate Museum is a shrine, Ishii is its proud leader. In defense of its decision, the company stated "We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. Both its name—derived from the Greek words eu, for good, and derma for skin—and its Western-style formula were distinctive, as was its first container, an elaborate glass bottle tied with a red ribbon and bearing a flowery label in Western letters.

During the preceding Edo period, the Tokugawa shogunate had imposed an isolation that lasted more than years. The Miss Shiseido ladies of As a man of science, Arinobu Fukuhara was dissatisfied with the quality of Japanese medicine, and set up Shiseido with the aim of improving medical and dispensary practises.

If the Shiseido Corporate Museum is a shrine, Ishii is its proud leader.

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History of Japanese Beauty